Why Website Marketing is Important for Business Owners

Akinkunmi Abeeb
4 min readMar 24, 2021


As a business owner, the internet plays a major role in expanding your market as it has generated several channels for advertising and marketing. For you to understand these opportunities and take advantage of them, web marketing is a vital skill you need to hone so you can reach the target audience and potential customers.

Website marketing

What is Web Marketing?

Web Marketing, also called Online Marketing, is marketing that is done through the internet. It is preferable to other marketing forms because it is less expensive; some are even free to use. For example, you can freely upload a video on YouTube.

In other words, website marketing is the process of selling and promoting your goods online. It is a cost-effective way to reach people interested in your business. Also, web marketing creates an opportunity for your business to share your message to everyone on the web with potential customers; it’s an effective way to increase your online presence and market your business to the right people

The main objective of marketing online is to reach target audiences where they spend their time searching, shopping, and socializing. With Web Marketing, opportunities are created which get more potential customers than you ever could with a local retail store.

Web Marketing Types

There are several types and strategies of web marketing, including:

· Search Engine Optimization (SEO): It uses the right keywords to reach leads via search engines.

· Email Marketing: It is private and direct and helps create a valuable trust between you and your customers with emails.

· Pay Per Click (PPC): Draws traffic and sales through ads on websites. You pay per the number of clicks on your website.

· Social Media Marketing: Through social media platforms, you can promote and create brand awareness.

· Content Marketing: Sales can be generated by writing good, quality, and engaging content about your product.

Tips for Web Marketing

Personalize your Campaign

If you want to impact your audience, personalize your campaign, it gets your audience interested in your business. Each person interested in your company doesn’t want to feel like just another customer they want special treatment; they want to know their business is valued and appreciated.

If you want to personalize your campaign, you can add each person’s name to an email with other campaigns. You can customize their experience by providing them with information that satisfies and matches their interest

Use automation when you can

When you run a web marketing campaign, you will find many little tasks your team will have to accomplish. It can be something as easy as sending an email or creating a social media post. It helps your team complete little tasks

Instead of sending individual emails to your audience, it helps create email and send it to all persons on the list. Programs like Aweber and MailChimp make it easy to create, send and monitor email marketing campaigns. It saves the business time and helps you build a strong social networking campaign

Update Your Website

Your website is the heart of your digital marketing plan. With every method you use, you will drive people back to your site to learn more or try to contact your business.

Your site must be updated to keep interested leads on your page.

When leads come to your page, they don’t want to see an outdated website. It will make them leave your page quickly. When you update your website go for responsive design, it ensures that your website adapts to whatever device is using to provide them with the best experience; mobile, tablet and desktop users must have the same positive experience

Use videos: when you create a web marketing plan, incorporate videos into the strategy. It’s a powerful way to obtain leads and conversion for your business.

Benefits of Online Marketing

1. Target Specific People:

This is the biggest benefit of online marketing. With web-based marketing, your ability to target specific people helps you reach customers with strong engagement behaviors.

2. Global Reach

Web marketing provides businesses with a wide base of customers for their services or products. With the internet, all types of businesses, from multinationals to small and medium enterprises, have access to millions of prospective customers. Many customers see your adverts through the advertising tools that you use. The greater the number of users that visit your page, the higher the sales that you will make.

3. Cost-Effective

In any marketing campaign, “cost” is a key factor that is considered as it affects the company’s budget. Businesses can avoid the high cost of marketing that is associated with traditional forms of advertising by embracing internet marketing and blogging. It is way cheaper and effective than television, radio ads, and creating and mounting billboards.

4. Measure the results

It’s difficult to know if your campaign is working when you rely on traditional marketing methods. With Online Marketing, you will know your campaign’s effectiveness and which customers exhibit strong engagement behaviors and high potentials to buy.

5. 24/7 Marketing

Through internet marketing campaigns, you can easily advertise your business 24 hours every day. Furthermore, you will not have to worry about staff wages or store hours. Additionally, the time variations in the different parts of the world will not affect your campaigns. Your target customers can access your website and purchase goods and services irrespective of the time or fear of closing hours.

Bottom Line

Via the several channels generated through the internet, Web Marketing creates an effective way to boost your online presence, attract, engage and convert visitors to customers.



Akinkunmi Abeeb

Digital Entrepreneur | Business Strategist| Business Writing Enthusiast